The tour continues and evolves, taking Tassoni to some of the most iconic locations on the contemporary scene, where style, creativity, and identity meet. This journey is designed to showcase Cedrata Zero across diverse contexts and audiences, while maintaining the underlying theme of Italian elegance.

The first stop took place at Milan Design Week, where the branded cargo bike toured the design districts, transforming into a distinctive and refined visual hub, engaging with installations, boutiques, and creative spaces.

The journey continued at Rimini’s Notte Rosa, where Ape Cars and cargo bikes enlivened the waterfront with music, lights, and moments of shared celebration, becoming a recognizable landmark within the largest event of the Romagna summer.

The tour then reached Naples, bringing Tassoni’s freshness to some of the city’s most iconic social hubs: squares, waterfronts, and pedestrian streets, always through a mobile presence capable of attracting and surprising.

The final stop took place during Milan Fashion Week, where the cargo bike entered an elegant and international setting, confirming the natural affinity between Tassoni’s world and the aesthetics of fashion—a timeless Italian style that meets the contemporary language of the cities.

This tour consolidates Tassoni’s presence in the region and strengthens the emotional connection with the public, through a narrative of style, spontaneity, and a desire to experience Italy with ease and authenticity.