In 2025, Schweppes is renewing its touring program, bringing the freshness of Zero Limone, the star of the entire tour, to all corners of Italy. The iconic yellow Airstream returns to the forefront of sampling activities outside major shopping centers, alongside the branded cargo bike, ideal for reaching out to the public with immediate and spontaneous contact.

We were delighted with our participation at Rimini Wellness, where Zero Limone was presented in a dedicated event designed for a dynamic, sporty audience, and those oriented toward zero-sugar choices.

A versatile, vibrant, and highly recognizable project, it continues to amplify Schweppes’ presence throughout the region, transforming every stop into a moment of authentic interaction with the brand.