Schweppes is taking all the energy of its Zero Tonic and Zero Lemon products on tour with a traveling sampling project designed to meet people in their everyday environments.
The star of the show is our yellow Airstream, outfitted and branded to become an instantly recognizable, strictly chilled tasting spot, positioned outside major shopping centers.
The activity continues inside the malls thanks to a customized cargo bike, perfect for hand-carrying the product among visitors, creating direct, spontaneous, and impactful contact.
The experience is completed by a photographic backdrop and a relaxation area with a dedicated set, designed to encourage social media shots and moments of interaction with the brand.
A vibrant, colorful, and authentic project: Schweppes freshness brought on tour, everywhere.