Together for Cleaner Seas – Consumer Engagement Activation 2023

In 2023, Findus launched a significant initiative conceived by Publicis and produced by Pielle, in partnership with Ogyre. This project aimed to raise awareness about the importance of sustainability and ocean conservation. The ambitious shared goal was to collect 6,000 kg of plastic and other marine waste.

The centerpiece of the activation was the Seascape Room, an immersive experience designed to educate consumers about the impact of plastic pollution in the oceans. Through a labyrinth-like journey, participants experienced the challenges faced by marine animals trapped in waste. Projections of underwater scenes, accompanied by data and insights, offered a profound reflection on the environmental crisis.

The experience concluded with a presentation of Findus and Ogyre’s commitment, demonstrating that cleaning the seas is achievable. Additionally, a special promotion offered jackets made from recycled marine plastic as prizes.

Through this activation, Findus engaged the public in a journey of awareness and change, actively contributing to the protection of our planet.