Also for this year Pielle has created the event of the Tapping Master promoted by Heineken Italia.
A contest that lasted an entire day preceded by a full of contents convention concerning the culture of beer. On the day of the competition, 130 participants have challenged each other to earn the title of best tapping man in Italy. The final, that was played on the stage of the Anthological Space in Via Mecenate in Milan, has sparked interest of about 2 thousand people, who at the end of the day have danced on the rock notes of the Negrita group.