TOUR OF ITALY
TOUR OF ITALY - Sponsor Support
Birra Moretti and Caffè Borghetti, official sponsors of the tour of Italy, have requested Pielle’s support for the BRANDING OF THE VEHICLES involved in the Caravan, in the Pre-Caravan and in the arrival and departure villages of each stage of the competition.
From the study of graphics, aimed at immediate and impactful communication, to the PERFECT LOGISTIC STRATEGY designed to reach all the public present, Pielle has consolidated its decades of experience in attention to detail in every step aimed at maintaining the “COLD CHAIN” for an optimal product tasting.
For the entire month of the race, in fact, we managed to distribute one million cold sampling, results that have confirmed the presence of Pielle also for subsequent editions.