The launch of the new smartwatch took place in two phases: the digital influencers activation, through the T-ON-I app, and the event at the Diesel Store in Milan San Babila.

The in-store product experience has certainly supported the interaction with and among customers, thus highlighting the features and characteristics of the new product.

The store was set up with totems and signs totally covered in Diesel; Inevitable was the presence of a DJ set that has animated the event.