BEER & FOOD ATTRACTION is a B2B event that brings together in a single appointment a national and international offer of beers, drinks, food and other trends.

The program included the “Burger battle”, a hamburger challenge among the 10 best burger restaurant in Italy.

A dedicated 90sqm space for the activation of Heinz, inside Fiera Rimini, where an easy environment has been recreated where relaxation and professionalism have come together perfectly.

Customers were enveloped by the Heinz atmosphere, which saw the sauces of the brand as the indisputable protagonists.

For this event, several dedicated areas have been designed and built: a container kitchen, a “fast” area where you could combine the express street food with a wide choice of sauces and an area consisting of four thematic restaurants: gourmet, asian , grill and mexican.

In the latter area, it was possible to recreate a comfortable business environment and to let customers find the perfect mix of sauces and food.

Decorated walls and personalized gadgets were not missing in an event that highlighted the brand’s Core message: “Heinz makes it better”.