For the launch of the Aperol Spritz Home Edition bottled product, Pielle has provided the design and implementation of a tasting corner that could be easily assembled in MORE THAN A THOUSANDS OF SALES POINTS in large-scale distribution throughout Italy.
In addition to a paper converter corner (disposable version), was created a promotional island that represented a common kitchen to support the slogan “The aperitif at your home” where a carefully selected steward or hostess have prepared a real aperitif with cold product, ice and orange slice. The peculiarity of the latter consit of being DURABLE.
Pielle has taken care of the idea, production and set-up, staff recruitment, strategic date planning, back office, deposit control and reporting at the end of the activity.
In addition, branded Couvettes for buyers and journalists and special kits for the sales force, such as displays, posters and folders, were produced.
All this has led us to the success of winning the MEDIASTARS PRIZE FOR CREATIVE DIRECTION section Promotions Special Star.